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Is the App Store meant to have “everything,” or is it for “trusted” apps that are smaller and simpler, with pro apps sold elsewhere? Can Apple market the App Store as the best way to buy Mac software when key software is not available and App Store purchasers are in some ways second-class citizens? The question is whether Apple will want to sustain this model. This is sort of the best of both worlds, though it’s more work for the developer and slightly confusing for customers. The developer gets more money I get more control over my installations and backups and I get timely updates and possibly more features. I know that, given the choice, I’ll continue to buy from developers directly. Since Apple takes such a large cut (about 9 times what PayPal charges), a developer could charge less for customers who buy direct and still net more from them. The App Store doesn’t allow trials, refunds, upgrades, discounts, or transfers. There may also be different pricing inside and outside of the store.
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(There would need to be a separate App Store build, anyway, to remove the serial number validation and software update checking, but the question is whether it would be a “Lite” version.) Other developers will be pressured either to cut useful features (or bug workarounds) to satisfy Apple or to make a separate App Store version with fewer features. Supposing that the guidelines aren’t fixed, some types of useful products may never be approved, and the captive audience will not know that these applications exist. The current guidelines are clearly out-of-touch.ĭepending on how you read the guidelines, it’s possible that none of my applications would be accepted by Apple, even though I’ve worked hard to follow best practices and to avoid private APIs and sketchy behavior. These are proven apps, beloved by their users. They’re reporting that apps they’ve been shipping for years - a number of them Apple Design Award-winning - would be rejected from the Mac App Store. My fellow Mac developers are laughing at the Mac App Store guidelines. But what’s next? We start out with an optional Mac App Store, such as Apple has described, but it’s not clear to me what the eventual equilibrium will be.Īs Jonathan Rentzsch and others have written, the current guidelines ensure that the store will start out as an incomplete, sort of dumbed-down collection of applications:
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The potential market is too tempting, even for developers who already have their own stores, license generators, and software update mechanisms. I can’t imagine that there won’t be a sufficient mass of good applications for it to be a success.
The Mac App Store certainly has great potential: more software that’s easier for customers to find, buy, install, and manage-and more sales for developers. It would have been great if Apple had solved this problem for everybody, rather than just for the developers who agree to give 30% of their revenue to Apple, and who will be accepted into the store.īut now Apple has the incentive to tie improvements to the Mac App Store, to encourage developers to give it a cut. Unfortunately, this improved user experience only seems to apply to apps sold in the App Store. Mathis also makes the point that Apple could have improved the installation experience for all applications:
After reading Mathis’ recommendation, I purchased Kinetic in under a minute. I have actually wasted a lot of time searching for such an app without finding anything good. How many useless apps do you have to wade through until you find, say, the excellent Kinetic? For example, try searching for apps that help you keep track of your running. Almost every time I’ve tried to find new apps by browsing the App Store, I have failed. I mostly discover new apps outside of the App Store-friends show me apps on their phones, or I read about them on the web. The App Store on the iPhone is bordering on useless for discovering content. No matter how easy it makes purchasing and installing, there’s a huge role for marketing and word out mouth outside the App Store.